GM offers cars with free 60-day trials
A lot of attention is going to General Motors for their announcement that they will be accepting returns on most of their 2009 and 2010 vehicles. The program allows a buyer to return a vehicle after using it between 31 and 60 days and driving it fewer than 4,000 miles.
Upon return, a consumer is eligible for a full refund including sales tax, however dealer options, trade-in credits, and other options may not be refunded.
GM seems unconcerned that consumers may decide to simply use this program as a two-month free rental stating:
“We think if consumers give us a fair chance and look at the facts on the things that matter most to them, like design, fuel economy, warranty, and safety, our vehicles are the best choices and that’s what makes an offer like this possible.”
The program will only run until the end of November and is limited to one per household. It will be interesting to see if this program is successful or simply allows thousands of consumers to drive Cadillacs free of charge for two months. Of course, if it fails GM can always go with a tried and true strategy: lobby for another bailout.
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